{"id":24,"date":"2017-10-21T00:12:53","date_gmt":"2017-10-21T00:12:53","guid":{"rendered":"http:\/\/peakbusinessuniversity.com\/blog\/?p=24"},"modified":"2017-10-25T23:06:38","modified_gmt":"2017-10-25T23:06:38","slug":"how-to-write-amazing-business-advertising-copy","status":"publish","type":"post","link":"https:\/\/peakbusinessuniversity.com\/blog\/how-to-write-amazing-business-advertising-copy\/","title":{"rendered":"How to Write Amazing Business Advertising Copy"},"content":{"rendered":"

There are 5 major components to writing amazing small business advertising copy.<\/h2>\n

Here\u00a0is a simple, yet highly effective model of the 5 major categories to include in your amazing advertising copy<\/a>.\u00a0 Note that the order of these are very important!<\/p>\n

    \n
  1. Command Attention<\/li>\n
  2. Showcase Benefits of Products\/Services<\/li>\n
  3. Prove the Benefits<\/li>\n
  4. Persuade People to Embrace the Benefits<\/li>\n
  5. Call to Action<\/li>\n<\/ol>\n

    Advertising is basically sales in print.\u00a0 So, you need to think about the unique benefits your products\/services offer and showcase that in a persuasive way.\u00a0 You need to emphasize the results, benefits and emotions your prospects will experience after working with you, not just features, your credentials or how it works.<\/p>\n

    Let\u2019s\u00a0expand on each of these 5 components that make up amazing advertising copy:<\/p>\n

      \n
    1. Command Attention:\u00a0<\/strong> This is accomplished with the headline. You need an attention-grabber that generates curiosity and makes people want to know more about your products\u00a0and\/or services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products\/services. The headline is the advertisement for the advertisement.\u00a0 It can also be a bold, powerful statement or a question.<\/li>\n
    2. Showcase Benefits:<\/strong>\u00a0 You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a big problem, challenge or frustration. They need to know what\u2019s in it for them. Include useful, factual and clear information to show precisely what the benefits, results and emotional shifts are and how they are going to help the customer.\u00a0 Three to seven bullet points work well here.<\/li>\n
    3. Offer Proof:<\/strong>\u00a0 This is where you prove what the advertisement is offering.\u00a0 You need to establish you have a method to deliver.\u00a0 Consider information that establishes credibility and past performance.\u00a0 Tell a short success story from one of your past clients or offer statistical evidence.\u00a0 You might offer some sort of guarantee here as well.<\/li>\n
    4. Persuade:<\/strong> You need to add compelling reasons for your potential customers to purchase your products\/services. Use a\u00a0direct offer approach.\u00a0 Don’t be afraid to offer to help them.\u00a0 We’re all in business (hopefully) because we like helping others.\u00a0 Another way to add a sense of urgency is to make it a limited time or quantity offer and create scarcity.\u00a0 This will influence your potential customers to feel like they have to act now. Which leads into the last component …<\/li>\n
    5. Call to Action:<\/strong> You need to compel your potential customers to DO something.\u00a0 How do they get the wonderful results you can help them with?\u00a0 What do they need to do?\u00a0 Be very clear and simple.\u00a0 Just ONE thing.\u00a0 Do they need to check out your site, sign up for your newsletter, purchase your products, contact you about services\u2026something\u00a0else?\u00a0 Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price\u2026the list goes on.\u00a0 There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.<\/li>\n<\/ol>\n

      Good advertisements include all of these components and are not complete without any of them.\u00a0 You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness.\u00a0 We can help you with this too.\u00a0 Try our FREE test drive<\/a> of our amazing, comprehensive Small Business Marketing eLearning platform\u00a0 to learn how to put together great advertisements\u00a0through amazing advertising copy.<\/p>\n","protected":false},"excerpt":{"rendered":"

      There are 5 major components to writing amazing small business advertising copy. Here\u00a0is a simple, yet highly effective model of the 5 major categories to include in your amazing advertising copy.\u00a0 Note that the order of these are very important! Command Attention Showcase Benefits of Products\/Services Prove the Benefits Persuade People to Embrace the Benefits […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":5,"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":31,"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/posts\/24\/revisions\/31"}],"wp:attachment":[{"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peakbusinessuniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}